Friday, October 20, 2017

The original Dove ad

That Dove ad that caused all the fuss a week or two ago was rightly criticised. But I can't help thinking somewhere in the world an Exec CD was probably kicking back in his (and it's almost always a his) chair thinking "It's been done before!"

Thursday, October 19, 2017

I love lost panda

Gorgeous (if a tad long) spot for Tile. Yes Tile.

The clever little device that helps you find lost things.

Directed by Mark Molloy with creative from Deutsch that was actually based on areal life customer story.

All together now... Awwwww! 

Wednesday, October 18, 2017

New Design Of Business

Very excited to discover a third series of this podcast hit the usual outlets a few weeks ago. Available at iTunes and Soundcloud.

Tuesday, October 17, 2017

Jason vs Neutrogena

Over the last week I've seen numerous bus-stop posters for an acne product by Neutrogena.

I've wanted to stop and grab a photo of the poster but traffic wouldn't allow it.

Visually the ad is weird. Real weird.

It's essentially a shot of a young women in a white face mask looking oddly reminiscent of Jason from the Friday 13th movies.

Today I found this video. It explains everything. 

Monday, October 16, 2017

No more black spots

Now this is clever. Possibly annoying. But definitely very clever.

To promote the clean up of black spots from their coverage Irish telco EIR changed every (and I do mean every) black spot or dot across an entire issue of Daily Mail Magazine.

The agency behind this insane idea was Rothco. Kudos to them and (of course) the poor typesetters who had to comb through an entire magazine looking for spots 'n dots.

Friday, October 13, 2017

Oh look an eDM!

Thursday, October 12, 2017

Guns in America

The senseless murder of 59 people in Las Vegas last week has left me baffled.

I just don't know why a modern democracy has such a fascination with firearms.

Michael Murphy's 3D sculture from last year (I think) says so much about this problem.

But what will it take to solve it?

Wednesday, October 11, 2017

Cheers to FedEx

Very simple yet impactful thinking from BBDO Toronto.

There's an impossible to read line of copy at the base of the ad.

But truth be told the ad doesn't need it because without copy the ad becomes a little ambiguous.

Meaning different people see the message a little differently.

And I have to say I love that.

Tuesday, October 10, 2017

Toyota vs Canine

Yes it has dogs. Lots of them.

And everyone (well almost) loves dogs.

But this is a very very cute little product demo for Toyota from Saatchi+Saatchi Canada.

Monday, October 09, 2017

Worn Wear by Patagonia

Outdoor brand Patagonia is well known for its environmental and sustainability credentials.

So it's a no-brainer really that they have set up their version of an online second hand store.

They've done a few pop-up Worn Wear events here and there. Which have always been popular.

But now Patagonia lovers have the ability to buy, swap and sell pre-loved gear.

Check it out here.