Wednesday, March 21, 2018

Nice bit of real estate

This made me smile. Quite a bit actually.

I assume the guy on the ladder is part of the ad?

Because if the creative team happened to be passing with a camera at the exact moment a punter climbed up a ladder to tear off the phone info then it suddenly smells a touch scammy.

Oh fuck it! I really need to stop over thinking and just enjoy the fun.

Tuesday, March 20, 2018

Nike goes Catalan

Let's be honest any ad featuring Nike and Barcelona is going to be good. That much is a given.

And this new spot by W+K Amsterdam definitely lives up to expectations.

What makes so special (to me at least) is it's in Catalan.

Anyone who knows anything about Spanish history knows this is a big deal.

So kudos to W+K for the added authenticity.

For subtitles simply click on the CC button. 

Monday, March 19, 2018

Chalk & Cheese

Stole this pic from Glenn's Instagram.

The ad on the left is from the bumbling bureaucracy we know as the NBN.

They're the people currently running years behind schedule rolling out one of the world's worst broadband networks.

Like the NBN the ad is all talk, big words and empty platitudes.

Now compare that to the ad on the right from the Australian Union Movement.

Blunt. Pithy. And not a word of explanatory body copy required.

Perhaps we should put the unions in charge of the broadband rollout!

Friday, March 16, 2018

Power of words

I can take a good photo but I'd never call myself a photographer.

I have a good eye but would never consider myself an art director.

And even though I won awards for writing I think most people can write better than I can.

Which is what makes me a good creative director.

And being a good story teller helps me make ideas happen.

Which is why words are my favourite visuals.

Thursday, March 15, 2018

A man like you

This is a lovely little film for shaving brand Harry's. It's summed up beautifully by this YouTube comment:

"This commercial wins. It's honestly the best commercial I have ever seen. It has trailer quality production with a deep message and hits you right in the feels. I even swore at Harry's for how it made me tear at the end, but I immediately applauded them for their unique approach and superb delivery. Well done. 10/10."

Wednesday, March 14, 2018

Cost of Colour

Colour forecasting is big business. Actually make that huge business.

And there's a helluva lot more to it than you might imagine.

So grab yourself a coffee and put aside 5 mins to read all about it in this fascinating piece from the New York Times.

Tuesday, March 13, 2018

Spike Jonze & Apple

For some time now Apple ads have been little more than a cool track and funky design or choreography. Now they applied some steroids to the formula by putting Spike Jonze in the directors' chair and FKA Twigs in front of camera. 

Monday, March 12, 2018

I'm just jealous

Friday, March 09, 2018

Friday Funny

Thursday, March 08, 2018

Who could resist?

This has to be the most irresistible offer ever to grace a packet of biscuits.

Forget your buy get one free.

Forget now with 20% more.

Hell even half price pails in comparison.

But I wonder if anyone has actually opened their web browser and taken a look?