Friday, January 20, 2017

Not so pure

I always get my creative people to show their work to a colleague before it leaves the department.

A fresh set of eyes often sees things the creator cannot.

Sadly I don't think anyone with fresh eyes took a look at this maple syrup poster.

Thursday, January 19, 2017

Made you look!


Wednesday, January 18, 2017

What's up pussycat?



Cats are big on the internet. We all know that.

So the popularity of this Kitty Kommercial should probably not come as a surprise.

It definitely falls into the so bad it's good category. But what sent it viral (so to speak) was a bit of love on Reddit.

Since it hit the Reddit front page it has racked up well over four million YouTube views.

To donate to the cause click here.

Tuesday, January 17, 2017

Wendys Twitter freeze out




Monday, January 16, 2017

Break free with Adidas



This film has gone totally viral while I've been away on holiday in New Zealand.

And is it any wonder?

Beautifully made and a genuine tugger of heartstrings. I doubt Adidas could ever make something as genuinely emotive as this piece by fourth year film student Eugen Merher.

Watching the old guy hold back the nurse as the hero runs free reminded me a lot of the closing scene from Cuckoos Nest where the Chief breaks the window with the water fountain.

What a great ad to kick start 2017 on BrandDNA. If only it was an actual ad... 

Friday, December 23, 2016

BrandDNA is on holiday



Thursday, December 22, 2016

Great for Christmas games

A little something for the design freaks looking for something 'designed' in their Xmas stocking.

The CMYK playing cards were created by Hundred Million.

Click here to buy yours.


Wednesday, December 21, 2016

Farewall Mr Waldie



I was saddened to hear of the passing of Brit creative Alan Waldie.

In the early part of my career I had a VHS tape of D&AD winners that a pinched from the TV production department during my work experience at McCann.

After much research I came to know the names of the people behind my favourite spots.

One of them was Alan Waldie who sadly passed away recently.

This 'My Fair Lady' inspired spot is one of my faves of his. 

Tuesday, December 20, 2016

Go away Star Wars

Only one thing I dislike more than bloody Star Wars and that's the seemingly endless array of brand tie-ins.

Case in point this one from Gillette.

I mean really. It's a goddamn razor for goodness sake!

Monday, December 19, 2016

DJ Shadow & Matt Devine



Earlier this month I was shooting a TVC with Matt Devine. At dinner one night I asked him what he'd been working on recently and he mentioned a DJ Shadow video clip that had yet to be released. Well now it has. Enjoy!