Tuesday, July 25, 2017

Digger deeper for insights



Far too many creative briefs these days seem to be lacking in a genuine insight. The type of thinking that totally changes the way you approach the brief. If you get those type of briefs share this video with your account people. Pronto.

Monday, July 24, 2017

Ads to block ads

News outlets depend on advertising to survive.

As Russel Howcroft so eloquently puts it; news is simply there to fill the space between the ads.

Which is why I cannot believe that ads for Ad Blocking are running on The Age.

I mean seriously. Talk about biting the hand...

Friday, July 21, 2017

Clever Gary Hustwit



Terrific podcast chat with filmmaker Gary Hustwit director of the design doco trilogy Helvetica, Objectified and Urbanised. He also mentions his upcoming film about the great Dieter Rams. So download this to your phone and listen on your way to/from work. 

Thursday, July 20, 2017

Unsung Awards



Wednesday, July 19, 2017

World's largest unboxing


 
Unboxing is one of those weird internet phenomenons that people from 20 years ago would find unbelievable if someone from the future was able to describe it to them.

But none the less they are popular. As are the top notch web films made for Volvo Trucks by Forsman & Bodenfors.

So you have to wonder why it took so long for someone to come up with the idea of unboxing an enormous truck.

But now they have and I have to say it's wonderful.

Yes wonderful. Who'd have thunk it!?

Tuesday, July 18, 2017

Kentucky Fried Phone

KFC is celebrating its 30th year in China with the release of its own mobile phone.

Which has to be the weirdest brand extension I've seen in a very long time.

I have no idea where you'd buy one of these fowl phones. But apparently KFC China has a presence on the AliBaba website.

Monday, July 17, 2017

Where do ideas come from?


Friday, July 14, 2017

Don"t stop learning



Thursday, July 13, 2017

Life is messy

Somebody had a helluva lot of fun styling and art-directing these ads.

Clever. Simple. Fun.

What more can you ask for from a campaign for plastic bags?


Wednesday, July 12, 2017

The Button...



Brilliant stuff from Adam & Eve DDB.