Wednesday, January 17, 2018

Feeling left behind?

Tuesday, January 16, 2018

Gentlemen of Letters

Monday, January 15, 2018

A sweet idea

How cute is this self promo piece by Brooklyn based graphic designer April Hansen?

Nice touch incorporating key facts about herself in the food nutrition table on the back of the chocs.

Click here to check out more of here work.

Friday, January 12, 2018

Nuff Said

Thursday, January 11, 2018

Marijuana - It's Legal

I saw on the TV news the other day that marijuana had been legalised in California.

Very progressive of them. Obviously.

So I started wondering how long it would be before the first dope ads started appearing.

And now I have the answer.

Not long at all!

This campaign is for MedMen. One of the original suppliers of medicinal marijuana.

Hardly a breakthrough campaign. But then again maybe the client wasn't in the right state of mind to reject it.

Wednesday, January 10, 2018

Seeing Double

So simple.

So clever.

So powerful.

Love this road safety poster from the UK.

Tuesday, January 09, 2018

Buy a bloody beer

The boom in craft brewing has lead to a very saturated market.

Which is great. Don't get me wrong. But it makes it bloody hard for a brand to differentiate itself.

Enter the team behind Brisbane's Newstead Brewery.

Their on-truck banter is great.

But even better when the door slides open for deliveries.

Monday, January 08, 2018

A Rigid tool?

What better way to kick off 2018 than with a calendar.

Not this year's calendar. Obviously. A calendar from 1952.

Back then a tool company could call themselves Rigid and think nothing of having women 'interacting' with Rigid tools.

Even the idea of putting Rigid tools and women in the same sentence makes me shiver.

Boy oh boy things sure were different back in the day!

Saturday, December 16, 2017

Back on Jan 8th

Friday, December 15, 2017

People ain't stupid

Many years ago David Ogilvy famously said, 'The consumer isn't a moron; she is your wife.'

Of course he was a man talking to men in a very different time. Hence the use of the word wife.

But Ogilvy's comment still holds true. It just needs to be said a little differently these days.

As John Hegarty did in his book Hegarty On Advertising