What they're watching

Asi Sharabi is a planner with Grand Union in London who has started documenting YouTube viewing trends. His stats make for an interesting read.

Of the top 100 most viewed clips 4 are TV ads and 3 are viral ads. I just love how the made for TV spots have become more viral than the so called virals themselves.

Guess it goes to prove that despite the best intentions of marketers and their agencies only an audience can make an ad truly viral.

Top ad was the evergreen Sony Bravia with an eye popping 3,466,011 views. Whilst the other three ads were all by Crispin Porter. Bastards!