Through the eyes of Kubrick

The recent Nike football ad directed by Guy Ritchie received a lot of coverage in the blogosphere a little while back.

Much was made of the ad's use of the camera to present a first person viewpoint.

I have to admit I wasn't a fan of the ad myself.

This lovely promo for Channel 4's Stanley Kubrick season uses the same technique to much better effect.

Although it does add to the enjoyment if you're quite familiar with the masters work.