Absolute zero idea

The new James Bond film Quantum of Solace opens in cinemas later this year.

As with all recent Bond films there are dozens of brand and product tie-ins.

The weirdest one, in my eyes anyway, is Coke Zero.

Actually Coke Zero isn't the problem. It's their Bond related idea.

Some clever clogs has decided to rebrand Coke Zero as Coke Zero Zero Seven.

Have these people never seen a Bond film?

It's double O seven. Not zero zero seven.

End of story.