Bud Light or Lite?

For an agency with supremely high creative standards this Bud Light campaign is definitely sub-par for W+K London.

But hey we can't all be on our A-Game every day.

Anyway years ago a friend went to the US on hols and rented a car. To ensure he stayed on the right side of the breathalyser he drank Bud Light.

But for some strange reason he kept feeling a bit drunk.

Eventually he read the lable on the back of the bottle and found out the beer was not light as we know it - low alcohol - but low on carbs and calories.

Fortunately he never got pulled over while driving!