Detour by Gondry

Utterly charming short film for Apple created by Michel Gondry on a goddamn iPhone7.

Yes an iPhone7.

So many of us in adland agonise over cameras, lenses etc. And Gondry goes and shoots something lovely on a phone.

And if shooting on a phone isn't enough of a two fingers to ad agencies, the concept came from Apple's internal agency.

The times they are a changin' my friends.